Gopher may have started small, but it is growing at an exponential rate, reaching growth milestones that are almost unprecedented for a business of its size. It began with two friends who had experience in online marketing and sales. They looked around at the small businesses in New Zealand and saw that no one was really doing anything to help these businesses be discovered.
They saw how small and medium sized businesses struggled to get noticed simply because they weren’t putting money into advertising. Then they created a solution that didn’t require big marketing budgets.
The Gopher Method of Operation
The Gopher NZ Company is a high-octane business that is fueled by innovation and a desire to see others succeed. They’ve created a powerful and distinctive business directory for business of all sizes to ensure that they can be found easily. Unlike online advertising, they aren’t targeting the customers specifically. Instead, they are drawing the customers in by making the businesses remarkably searchable and ensuring that customers and companies are linking up because they need each other.
It’s a very different strategy for online marketing, but the results have been incredible. Businesses are reporting massive success because they can take their business to new customers. Gopher is growing in order to keep up with the demand for their services.
Now years after the business began, their directory hosts thousands of businesses who otherwise wouldn’t even have an online presence. The Gopher NZ company gives them an opportunity to take their business to new place and provide valuable services. But Gopher has always been a company with a big vision, and they are constantly searching for ways to take their business in new directions, including to additional countries.
The Gopher NZ Company doesn’t seem content to sit back and watch their hard work play out. They are always on the cutting edge, attempting to innovate within their industry. Just recently, they partnered with Google to help the search engine company reach the New Zealand market. And they are continuing to grow. A recent push into Indonesia has proved very successful, helping the company grow and bringing major business to small companies all over the area.
And the path ahead continues to look bright. Coming up on the Gopher NZ schedule is a push into Thailand. It is a move that once again is expected to help thousands of small businesses to expand and reach new customers.
While some have berated the expansions of the company as bad business moves, the growth into new areas has paid off so far. The Gopher NZ Company has not been able to get as far as it has come by playing it safe. The co-founder John Campbell has compared the company’s method to that of an adrenaline junkie. To stay relevant and make sure the company is providing the most value to its clients, it has to continue to push and change and grow.